Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India
نویسندگان
چکیده
The research studies the factors of customers’ awareness their online behavior. This paper aims to highlight gaps in customer and views regarding data privacy, marketing research, that impact purchasing intentions developing nations like India Bangladesh. Previously it can be seen there has been much done this area, but mostly those were for developed nations. However, nations, Bangladesh India, which are outstanding growing markets marketers, concept privacy is not observed meticulously. Descriptive, relational, quantitative methodologies applied study. Inferential statistics via SPSS used accomplish purpose research. target population was infinite, sampling frame focused on India’s internet users. 440 respondents approached, received response rate close 81%, 354 responses. Unlike study, commonly explorative qualitative considered similar before. outcomes demonstrate consumers mindful result supports current literature. showed a significant positive relationship between consumers’ view how platforms companies handle with buying intentions. Nevertheless, these recommended relationships from framework, commitment’s moderating influence plays role forming intention. particularly important professionals understand expectations customize marketing. envisioned cause some literature executive implications development new adjusting variables, hypotheses, solely based keeping mind, customers India.
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2021
ISSN: ['1918-7203', '1918-719X']
DOI: https://doi.org/10.5539/ijms.v13n1p26